On June 12, 2005 at Stanford University's 2005 Commencement Address Jobs said, "When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960s, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions."[1]
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The Apple Macintosh was launched in 1984 with a now famous Super Bowl advertisement based on George Orwell's novel 1984 and directed by Ridley Scott. Steve Jobs' intention with the ad was to equate Big Brother with the IBM PC and a nameless female action hero, portrayed by Anya Major, with the Apple Macintosh. The commercial ended with the following: "On January 24, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984'" — the implication being that the Mac's new, "user friendly" GUI (with icons designed by graphic designer Susan Kare) would liberate computing and information from the IBM PC.
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The Microsoft Deal
At the 1997 Macworld Expo, Steve Jobs announced that Apple would be entering into partnership with Microsoft. Included in this was a five-year commitment from Microsoft to release Microsoft Office for Macintosh as well a US$150 million investment in Apple. It was also announced that Internet Explorer would be shipped as the default browser on the Macintosh. Microsoft chairman Bill Gates appeared at the expo on-screen, further explaining Microsoft's plans for the software they were developing for Mac, and stating that he was very excited to be helping Apple return to success.
